How to Use AI Chats to Create Ideas and Strategies for Digital Content: A Step-by-Step Guide
Sparks of creativity can strike at any moment, but what if you want to generate unique digital content systematically? In my first article, I explained how to calculate aspect ratios for Displate using MidJourney. Now, we’ll explore how AI chats like ChatGPT, Grok, and Qwen AI can become your co-creators in developing ideas and strategies for visual content. This guide will help you craft concepts that stand out on platforms like Displate and share how I used Qwen AI for my “Wild Faces: Portraits of the Animal Kingdom” collection.
Why AI Chats Are Perfect for Creativity
AI chats aren’t just text assistants—they’re powerful tools for generating ideas, analyzing trends, and crafting strategies to make your content competitive. Here’s why they shine:
- Speed: Dozens of ideas in minutes.
- Flexibility: From broad concepts to detailed plans.
- Trend Insights: Some AI, like Grok, integrate with platforms like X for real-time trends.
- Creativity: AI offers unexpected perspectives.
Popular platforms include ChatGPT, Grok (xAI), Qwen AI (Alibaba), and Claude (Anthropic). Each is suited for creative tasks, but success hinges on how you craft your prompts.
Step-by-Step Guide: From Idea to Strategy
Step 1: Define Your Goal and Platform
Before engaging AI, decide your content’s purpose and audience. For Displate, users love minimalism, nature, or pop culture.
Sample Prompt for Displate:
Suggest 3 ideas for a Displate image collection. Specify theme, style, and audience (e.g., nature lovers).
Step 2: Generate Ideas
Start with open-ended questions for a broad range of ideas, then narrow the focus with follow-ups.
Example: I asked Qwen AI, “Which savanna animals should I depict for portraits?” It suggested lions, zebras, and cheetahs, but I refined it: “How can I make the collection unique?” This led to portraits of animals from diverse habitats, emphasizing their emotions.
Prompt:
Suggest 5 themes for a Displate image collection, including style and emotions.
Step 3: Refine the Concept
Ask AI to detail style, colors, and composition.
Example from My Experience: Qwen AI suggested a neutral background and black-and-white style for “Wild Faces” to highlight animals’ eyes. This created a minimalist, emotional effect perfect for Displate.
Prompt:
For an animal portrait collection on Displate, suggest a background, color palette, and accents to emphasize emotions.
Step 4: Develop a Sales Strategy
AI can assist with audience analysis and marketing.
Example: Qwen AI proposed an eco-friendly angle for my collection, suggesting part of the profits support wildlife conservation. This appeals to Displate buyers who value sustainability.
Prompt:
How should I promote an image collection on Displate? Suggest hashtags and a strategy.
Possible Response:
Use hashtags #WildlifeArt, #EcoArt, #MinimalistPrints. Include a creation story and eco-message in the description.
Step 5: Review and Adapt
Ask AI to evaluate your idea and suggest improvements.
Example: I asked Qwen AI about successful photo exhibitions from 2023–2025 to understand trends. This inspired interactive elements like QR codes with animal facts.
Prompt:
Evaluate my idea: black-and-white animal portraits for Displate. What can I improve?
Practical Example: My Work with Qwen AI
For my project, I aimed to create an animal portrait series adaptable for Displate. Starting with a query about savanna animals, I evolved it into “Wild Faces: Portraits of the Animal Kingdom.” Qwen AI suggested 10 animals, including a mountain gorilla (wisdom), polar bear (vulnerability), and jaguar (mystery).
AI helped refine:
Style: Black-and-white portraits focusing on eyes.
Background: Neutral to emphasize emotions.
Strategy: Eco-friendly messaging and interactivity (e.g., QR codes with animal facts).
This concept suits Displate perfectly: minimalism, emotional depth, and an eco-theme resonate with a broad audience. I’m now planning to sell this series, adding a note: “Part of profits supports wildlife conservation.”
Tips for Working with AI Chats
- Be Specific: Mention the platform, style, and audience.
- Iterate: Ask follow-up questions to deepen ideas.
- Compare AI: Test Grok, ChatGPT, and Qwen AI for the same prompt.
- Save Ideas: Keep notes on AI dialogues.
- Track Trends: Ask AI about popular themes.
Adapting for Displate
For Displate, consider aspect ratios (see my first article) and create standout content. Black-and-white animal portraits with an eco-message combine minimalism and emotion. Add a creation story and hashtags like #EcoArt or #WildlifePrints to attract buyers.
Conclusion
AI chats are your creative partner, guiding you from idea to sales strategy. Try it now: ask AI, “Suggest an idea for a Displate collection.” In my next article, I’ll show how to use AI image generators like Midjourney to create final artworks based on AI chat ideas.
